Digital Ad Specifications

• IMPLEMENTATION + BEST PRACTICES All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Flash files are not accepted.
• REPORTS Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information at (303) 832-5280.
• PRICING Please contact an account executive at (303) 832-5280 for pricing and terms.

Newsletters

Editorial Content	Dedicated Content
Newsletter Banners – The Local SIZES NEEDED: Two (2) 970×250 banners These can be the same creative, or different. If different, please specify preferred placement. FILE TYPE: jpg, gif, png LINK: URL destination. Click trackers are accepted. Click here to view an example.	Getaways, Promotions, Wellness, and Selects Eblasts IMAGE: 600×400, image or image + logo only FILE TYPE: jpg, gif, or png TITLE/HEADLINE: 5-10 words  DESCRIPTION: 30-40 words LINK: URL destination. Click trackers are accepted. EMAIL SUBJECT LINE: 5-7 words Click here to view an example.
Newsletter Banners – Home and Colorado Explorer SIZES NEEDED: 970×250 (top), 970×250 (center) These can be the same creative, or different. If different, please specify preferred placement. FILE TYPE: jpg, gif, png LINK: URL destination. Click trackers are accepted. Click here to view an example.	Deals Eblast PHOTO: jpg or png, image only, no logos or graphics HEADLINE: 3-4 words DESCRIPTION: 25-30 words LINK: URL destination. Click trackers are accepted. Click here to view an example.
Sponsored Links TEXT: 15-20 words LINK: 4-5 word call-to-action, linking to URL destination. Click trackers are accepted. Click here to view an example.	Roundup Eblast PHOTO: jpg or png, image only, no logos or graphics HEADLINE: 3-4 words EVENT DATE OR FREQUENCY:  (i.e. June 10 or Every Saturday) DESCRIPTION: 25-30 words CALL TO ACTION + LINK: (i.e. Buy Tickets + Website) Click here to view an example.
Sponsored Content – BASIC TITLE/HEADLINE: 5-10 words  DESCRIPTION: 30-40 words  LINK: URL destination. Click trackers are accepted. Click here to view an example. Sponsored Content – PREMIUM Same as above PLUS: high-resolution jpg or png, horizontal only, no logos or graphics Click here to view an example.	EMAIL EXTENSIONS Our third party database provides access to larger email lists of desired geographic, demographic, and behavioral targeted categories. Minimum send of 32,500.

Third-party ad tags NOT accepted. | View stats and examples of all newsletters here.

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Social Media

IMPORTANT: FOR ALL INSTAGRAM POSTS + STORIES, PLEASE ADD @5280SCENE AS AN APPROVED PARTNER. Watch instructions here.

Facebook Post	Instagram Post	Instagram Story	Instagram Reel
COPY – 30-50 words  – Facebook page to tag LINK: URL destination.	COPY – Header phrase or sentence (max 125 characters, including emojis) – 30-50 words with additional details – Hashtags (min 3, max 30) – Handle to tag LINK: URL destination.	COPY – Keywords or phrases – Hashtags (max 3) – Handle to tag LINK: URL destination.	COPY – 30–50 words of text – Hashtags (max 3) – Handle to tag LINK: URL destination.
CREATIVE 1-10 high res images* *NO GRAPHICS* Sizing is flexible (jpg or png)	CREATIVE 1-10 high res images *NO GRAPHICS* (1080 X 1350, jpg or png)	CREATIVE 1-3 high res images per frame of Story (sizing is flexible, jpg or png) OR Max 15 seconds video (min width 500 px, .mp4 or .mov)	CREATIVE Max 1 minute and 30 seconds video (min width 500 px, .mp4 or .mov) Width: 1080px | Height: 1920px

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Native Advertising + In-Feed

Native Landing Page	Native In-Feed
Custom Landing Page Content* CONTENT: Up to 1,200 words (min. 500 words) FILE TYPE: Provide copy and links in Text or Word format LINKS: Minimum of 5 outbound URL links within copy pointing to your website SEO KEYPHRASE: 2-3 words. Utilize in title, first paragraph, and at least 3-4 times throughout content.	In-Feed Content TITLE/HEADLINE: 55 characters maximum DESCRIPTION: 140-150 characters IMAGE: 1280×850 min
Native Images + Video 1 main large hero image, horizontal  5 or more additional page photos. Images should be at least 1280 pixels wide. Captions for images (not required). Clients can customize the space to fit individual needs and objectives.	In-Feed Gallery Images BUSINESS NAME: 55 characters maximum IMAGES: Product image, 1280×850 min LINK: URL destination. Click trackers are accepted.

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Sponsored Content

Hot Properties Sponsored Listing HEADLINE: 2-4 words IMAGES: 5-7 images DESCRIPTION OF PROPERTY: 100-120 words LINK to listing agent’s website

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